This is a continuation of last week’s article on goal setting for businesses. Once you’ve set your goals for the year, the ...

Opinions expressed by Forbes Contributors are their own. Melissa Houston covers financial issues that affect women in business. Starting a business is a dream come true for many entrepreneurs ...

Every successful company needs a well-thought-out business plan to outline its course of action. A marketing strategy is one ...

When Dr. Mikhail "Mike" Varshavski speaks about medical content creation, he doesn't start with algorithms or viral trends.

In fast-changing business environments, firms must adapt their strategies and innovate to remain at the top. But many successful firms fail to do so. Instead, they succumb to inertia, hesitate, or ...

Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

Kellogg’s award-winning faculty has created an expansive suite of corporate business strategy programs for senior leaders charged with creating competitive advantage and delivering results. Faculty ...

Porter, Michael E., Mark R. Kramer, Kerry Herman, and Sarah McAra. "Nestlé's Creating Shared Value Strategy." Harvard Business School Case 716-422, November 2015. (Revised October 2017.) ...