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Building a customer data strategy doesn’t just require collecting as much information as possible or having fancy dashboards that look great in meetings. It’s also essential to collect the ...

It’s about changing brand methods, implementing new strategies and adapting to ... By leveraging chatbots, companies can provide instant customer service, answering queries and solving issues ...

shopping in their store and interacting with customer service. Savvy marketers know it’s vital to reach customers at every point in this journey, ensuring the experience they have is consistent ...

Watch Deepika Christina, customer experience manager at CM.com, decode the key trends and solutions for building globally scalable CX strategies during an interaction with Inc42’s Trisha Nayyar.