There is a critical battle brewing in the general smart glasses ... An Apple pivot in this direction could be the ticket to help Apple expand its role in driving the market for spatial computing.

The ultimate test will be within a few years, when Apple is ready to come to market with smart glasses, with an intention to replace the smartphone. By then, its rivals could've released multiple ...

It’s no secret that Apple’s entry into the AR/VR ... collecting feedback from employees about the market and potential for smart glasses. The idea is to chalk out the plans for what kind ...

Apple is reportedly exploring the smart glasses market and for that it recently conducted a study to evaluate existing products and gauge consumer sentiment. According to a report by Bloomberg’s ...

Now, fresh reports say that the Cupertino-based tech giant is conducting an internal survey to get a sense of existing smart glasses in the market. According to Bloomberg’s Mark Gurman ...