With its Aurora Sky Station, snowmobile safaris and Ice Hotel, Sweden’s northern reaches are a pristine world of winter magic ...

Sweden's long, cold nights might put you off going there in winter, unless, that is, you are in search of that elusive ...

Two falu red fishing huts and a motorboat by the cliff in Rågårdsdal, Lysekil Municipality, Sweden.

Sweden is emerging as a global destination for sleep tourism, offering sleep-deprived visitors the chance to unwind and ...

In Sweden, being in nature forms the bedrock of sleep tourism (Credit: Getty Images) Sweden's long, cold nights might put you off going there in winter, unless, that is, you are in search of that ...

Founded with a vision to become Europe’s premier space tourism hub, Spaceport Sweden combines cutting-edge technology, an ...

Duncan Madden is a travel writer living in Köln, Barcelona and London. For the majority of people around the world, the name Sweden refers to the long, narrow Scandinavian country that sits ...

A Swedish tourist suffered severe injuries in a boat accident off the coast of Thailand on January 15, 2025, Emanuel Eliason, ...

See how the Swedish Tourism Board nailed a delicate mission: taking a good-natured swipe at the country's best-known brand in a bid to intrigue tourists. This design museum urges you take the ...

In an attempt to reclaim the names of popular IKEA products, the Swedish tourist board launched a campaign, Discover the Originals, matching them to their namesakes back in 2022. And this July ...

I could go on and on. So yeah, in short, Sweden and Switzerland are both great countries and unbelievable European travel destinations, but entirely different places. However, don’t take my word ...