As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...

Accounting firm EY has released a film as part of its “Shape the future with confidence” platform to illustrate how the ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key ...

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a ...

Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...

The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the ...

With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, ...

As any reader of our forecast blog will have realised by now, we can expect more AI than ever in campaigns this year—and it ...