Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...

Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.

Sony Electronics Singapore is looking for a PR agency while Singapore government ministries and boards are on the hunt for ...

No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards Premium discount for Campaign event tickets ...

Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.

With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to ...

As any reader of our forecast blog will have realised by now, we can expect more AI than ever in campaigns this year—and it ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.