This year has already seen some incredible beauty launches, from The Inkey List's Ectoin Hydro-Barrier Serum, to Marc Jacobs' ...

Our beauty team's curated edit of buys that are actually worth adding to your basket, from the likes of Jo Malone, Gisou and ...

Just in time for Valentine's Day, Sephora has a ton of curated sets of makeup, skin care and more that offer great deals on a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Finding the perfect lip shade that will complement your sun-tanned skin this season isn't an easy task. Here's where you can look.

Finding your shade is just the beginning. Here’s how to pick a foundation that works for your skin and tackles specific ...

Lourdes Leon attended the Saint Laurent Menswear Fall-Winter 2025/2026 show at Paris Fashion Week on Tuesday, Jan. 28, ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

To maximize volume, flip your head upside down while diffusing, focusing on the roots. This technique lifts the hair, adding ...

From skin care saviours to makeup must-haves, here's the tea on our favourite finds and the best new beauty products we tried this week.

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.