Shop primers, foundations, concealers, and cream formulas that won't settle into fine lines or look cakey on dry ...

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

Makeup over 50: 10 things to get rid of in your cosmetic bag, my friend. ... After 50, our skin changes, our preferences shift, and some of the items we once loved might not be doing us any favors ...

The runway hair and makeup looks created during couture season always err on the side of fantastical—and the Christian Dior ...

Rare Beauty, the brand behind the viral Soft Pinch Liquid Blushes, have just launched their ... "Crafted with a buildable, streak-free makeup formula, this Rare Beauty contour helps enhance and add ...

To achieve a youthful brow, start by filling in sparse areas with a pencil or powder that matches your natural brow color.

Cream blush has become a popular makeup staple for its natural, dewy finish and easy application. Unlike powder blush which can sometimes make your makeup look dry, cream formulas blend seamlessly ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.