Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March ...

Milk Makeup, the trailblazing clean beauty brand celebrated for its iconic, high-performance formulas, inclusive ethos and part of the Waldencast plc (NASDAQ: WALD) platform, is thrilled to announce ...

Milk Makeup is expanding the brand into Ulta (ULTA), its first U.S. expansion since Sephora in 2016, Canaccord tells ...

This month’s most viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, and Maybelline. From hair ...

A gorgeous Valentine’s Day makeup look is the perfect finishing touch to your date-night outfit. While you can find plenty of ...

The best foundations for acne-prone skin, on the other hand, deliver coverage that doesn't trigger breakouts or cause a flare ...

That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder ...

The experts we spoke to say the best concealers for mature skin are those that are lightweight and hydrating with a satin or radiant finish—a heavy full-coverage formula is more likely to settle into ...

And Ulta Beauty CEO Dave Kimbell announced his retirement, with Kecia Steelman – the US beauty retailer’s current President ...

When you're over 50 or 60, a super hydrating concealer to mask dark spots and under-eye circles is key. Pro makeup artist ...