The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

The singer celebrated the tenth anniversary of her "Title" album with a new campaign and collaboration with e.l.f. cosmetics ...

The experts we spoke to say the best concealers for mature skin are those that are lightweight and hydrating with a satin or radiant finish—a heavy full-coverage formula is more likely to settle into ...

When you're over 50 or 60, a super hydrating concealer to mask dark spots and under-eye circles is key. Pro makeup artist ...

Milk Makeup is expanding the brand into Ulta (ULTA), its first U.S. expansion since Sephora in 2016, Canaccord tells ...

Milk Makeup, the trailblazing clean beauty brand celebrated for its iconic, high-performance formulas, inclusive ethos and part of the Waldencast plc (NASDAQ: WALD) platform, is thrilled to announce ...

A breakdown of Traackr's top 10 value-driving beauty influencers of 2024 shows celebrity prominence grew versus the year ...

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March ...

Over the course of several weeks, we extensively tested and evaluated top contenders to round up the best blow dryer brushes.

When it comes to reviewing beauty products, Bethenny Frankel always mentions it all. The self-proclaimed “accidental beauty ...

Whether you’re after full coverage, a radiant finish, or extra hydration, there’s a Tarte Shape Tape Concealer for every need ...

The LVMH Moët Hennessy Louis Vuitton-owned makeup and skin care brand is debuting another mascara, this one focused on volume ...