What do you wish you had spent more time doing five years ago? Traveling! Now, as a general manager, I can’t take large amounts of time off. — Jade K., St. Petersbur ...
If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, ...
1 March is Save Your Vision Month. Consider offering a heavily discounted full exam for new customers and promote it relentlessly. The week before, contact local media outlets to offer an interview on ...
Like how to recruit like a pro, finally knock things off your to-do list, and the magic number of times you need to repeat yourself for staff finally start to pay attention.
The World Council of Optometry (WCO) and Alcon have released new online resources to help ECPs use their Dry Eye Wheel, a practical tool that helps with the diagnosis and treatment of dry eye disease ...