Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service provider offering a quote or a client seeking a ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to ...

If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No one likes to be tricked unless it’s April Fool’s Day, and then you’re ...

Every year, the martech world is flooded with bold predictions about what’s next. But let’s face it: some of those predictions are never going to happen. Here are 10 martech trends you won’t see in ...

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. This ...

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.

Elon Musk may be right about the funding for Stargate. If you haven’t heard of Stargate (likely because you pay attention to things that matter), it’s a company that “intends to invest $500 billion ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing ...

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Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...